The briefing: “We need a special packaging idea for Coca-Cola Tet 2018.”

The target consumer: Diverse age market, all sexes in the Vietnamese market.

The illustration: Published during the Lunar New Year when Vietnamese people gather together with their families to talk about the past and their hope for a bright future. The highlight of this design is the swallows because it is a significant symbol of the New Year, as it represents wisdom and prosperity.

Brainstorming

Research Examples

Elements/Icons

Outline Sketches

Coca-Cola Tet 2018 Packaging

I was very honored to have worked with Coca-Cola and two other young artists on designing the holiday packaging for 2018.

Client: Coca-Cola Viet Nam
Agency: Wildfire Collaborative
Creative Director: Tony Chew
Illustrator: Luongdoo